Research in Practice Essay Example | Topics and Well Written Essays - 2500 words

Research in Practice - Essay Example This will be done from study of existing literature concerning McDonalds and its Chinese market and outlets. McDonalds is one of the biggest fast food restaurants in the world. The fats food stores giant has been operating in several countries worldwide and in most cases it has outsmarted its competitors to remain the number one fast food shop worldwide. The fast food giant entered the Chinese market in the 1990 and has been operational since then. There has therefore been the need to study and analyze its operation in China market in order to predict the future of the restaurant in China. Articles and journals have been selected for use in this research to help achieve the objectives of the study. McDonalds Corporation is an American world’s largest fast food chain that specializes in serving of hamburger in over a hundred countries globally. The fast food giant has its head quarters in Illinois in the United States of America. The fast food giant was founded by businessman Ray Kroc. McDonalds has three modes of operations in its various countries of operations. The McDonalds restaurants are either operated by the corporation itself, as an affiliate or as a franchise. McDonald’s main products include hamburger, French fries, breakfast items, chicken burger, milkshakes and soft drinks. The fast food restaurant has heavily standardized its menus in its various outlets worldwide .In some scenarios however, the fast food giant has altered its menu or expanded it in order to meet the needs of the local clients especially in the Middle East. McDonalds made an entry into the china market in the year 1990.The fast food group of restaurants had an increasing and promising growth rate in its fast three years of operation. However, in the subsequent years the growth rate of the fast food restaurants was lower compared to the growth rate between the year 1990 and 1993.This was due to a number of factors such as competition, cultural

Public Relations Essay Example for Free

Public Relations Essay Public relations (known often as just PR) can be and is defined in a multitude of ways. A commonly heard statement in terms of public relations is ‘there is no such thing as bad press. ’ And while that statement may be true, in some cases to much PR can create a situation where a person/company becomes overexposed (and to be quite honest, seen as annoying because the public no longer cares to know about the person/company/situation but the media still is following. ) Media around the world reports the news but not just political, sports, and the like but things they feel will keep the population interested in their programming, magazines, and newspapers. In order for the media to succeed they will follow stories (the good and the bad) as long as the public is interested, when disaster strikes (a person, company, or government) they will be there and so will the public. In order for the person, company, or government to stay on the positive side of the public (of which they may need their support), the affected person/group must use the unwanted media coverage (in some cases, not in others) to their advantage. Edward Bernays (1961) felt public relations was, â€Å"†¦ information given to the public, persuasion directed at the public to modify attitudes and actions, and efforts to integrate attitudes and actions of an institution with its publics and publics with those of that institution. The Public Relations Society of America (PRSA) (a group on individuals whose daily work focuses on the success of public relations) does not have an exact definition of public relations but instead a statement, â€Å"Public relations helps an organization and its publics adapt mutually to each other. (2007). One final definition of public relations is, â€Å"The art or science of establishing and promoting a favorable relationship with the public. †(Free dictionary, 2007). Comparison and Contrast Each person/group’s view of public relations’ definition have similarities as well as differences. In all instances both the groups affected by the publicity and the public are affected. The public in general can and will affect any business or person and the affect can be completely based on the information the public receives from the media outlets. The advantage seems to be in the hands of the public but some can say the advantage also lies in the hands of the person/company because no matter how bad a situation may first present itself their relationship with the public (whether pre-existing, on-going (in most cases), or new) can turn the possible problem around (i. e. turning a negative into a positive). The Public Relations Society of America seems to have the most well balanced definition (while no one can find a right or wrong answer in the area of public relations) because the PRSA defines PR as a give and take situation so that they remain balanced with one another. Mr. Bernays definition comes across as how companies/people must spin (turn around) the news in order to make any information seen as a positive in the public eye. Why so many definitions? In an area the business world that is held to so many different interpretations it is not a wonder as to why there are so many definitions to public relations. Marketing ties in advertising and the media which creates the public relations but that is only a fraction of what establishes public relations. The most important thing to remember in public relations is that most of the media attention (in fact, almost all of it) is not wanted attention (ie solicited) but awareness that was brought to light for no gain for the person or company. The person/company must then decide how to proceed in the eye of the public (ie public relations) and keep themselves in a positive light. References: Bernays E. L. , Crystallizing Public Opinions, Liveright, New York 1961 Free Dictionary. Retrieved on May 12, 2007 from http://www. thefreedictionary. com/public+relations Public Relations Society of America. Retrieved on May 12, 2007 from www. prsa. org

The Crucible: Characters :: Essay on The Crucible

The Crucible: Characters Chetan Patel The Crucible, a play by Arthur Miller that was first produced in 1953, is based on the true story of the Salem Witch Trials of 1692. Miller wrote the play to parallel the situations in the mid-twentieth century of Alger Hiss, Owen Latimore, Julius and Ethel Rosenburg, and Senator McCarthy, if only suggestively. (Warshow 116) Some characters in the play have specific agendas carried out by their accusations, and the fact that the play is based on historical truth makes it even more intriguing. The characters in this play are simple, common people. The accused are charged and convicted of a crime that is impossible to prove. The following witchcraft hysteria takes place in one of America's wholesome, theocratic towns, which makes the miscarriage of justice such a mystery even today. The reasons the villains select the people they do for condemnation are both simple and clear. All of the accusers have ulterior motives, such as revenge, greed, and covering up their own behavior. Many of the accusers have meddled in witchcraft themselves, and are therefore doubly to be distrusted. (Warshow 116) The court convicts the victims on the most absurd testimony, and the reader has to wonder how the judges and the townspeople could let such a charade continue. The leading character of the play is John Proctor, a man who often serves as the only voice of reason in the play. He had an affair with Abigail Williams, who later charges his wife with witchcraft. Proctor is seemingly the only person who can see through the children's accusations. The reader sees him as one of the more "modern" figures in the trials because he is hardheaded, skeptical, and a voice of common sense. He thinks the girls can be cured of their "spells" with a good whipping. (Warshow 114) At the end of the play, Proctor has to make a choice. He can either confess to a crime he is innocent of to save himself from execution, or die proclaiming his innocence. He ends up choosing death because a false confession would mean implicating other accused people, including Rebecca Nurse. (Rovere 2632) Proctor feels she is good and pure, unlike his adulterous self, and does not want to tarnish her good name and the names of his other innocent friends by implicating them. (Warshow 117) By choosing death, Proctor takes the high road and becomes a true tragic hero. The reader feels that his punishment is unjust (especially since the crime of witchcraft is imagined and unprovable.) Because the trials take place in a Christian, American town, the reader must then wonder if anything like this

Expedia vs Thomas Cook, the E-Tourism

This new way of preparing and booking a travel has totally transformed the travel market in etiologic terms: changing of customer behavior; and In economic term: reduction of costs, low price, competitiveness†¦ Bit by bit, the place of offline agencies become less important, creating a disruption in the market. These agencies have seen their sales fell but also and above all their market share. We will see in a first part, a presentation of the tourism market, Its history; Its figures accompanied of concrete examples, France and united states.With the development of Internet, intermediaries are evolved, reducing the market share of traditional agency and increasing the part of online company. Competition has increase allowing to develop a price competition, more favorable for customers. Travel agency must adapted in order to stay competitive and follow the evolution. B) Story of travel agency Thomas Cook, international travel agency is the first one to have organized a travel in rain for a group of about 540 people in 1841 in United Kingdom.In 1845, he opens his first agency, the first travel agency. The concept is to offer travel in train or steamboat toward various destinations: Europe, USA†¦ With the development of this concept the company integrate hotels at its portfolio, allowing sell and organism all the travel. This concept is to take over a competitor, Club Med in 1950, offering fly and complete stay with various activities. Before the Second World War, tourism industry stay reserved to wealthy people in spite of the obtaining of paid leave in 1914 in US ND 1936 in France .Consequently, tourism become accessible at a larger population after the second world war thanks to technological innovations and arbitration allowing the development of travel agency and foremost the development of other way to travel: car and plane, real substitute to train in order to go abroad easily. The new way of transport, the plane is the veritable sign of boom of agencies. Indeed, plane allows to move people toward far away countries: Asia, Caribbean†¦ Thanks to continual innovation, plane can transport more and more people, on greater distances and allowing higher savings.Boat is also a way of transport that favors development and so success of travel agencies. In the 19th century, liner is the principal way of transport through ocean and sea, allowing to transport a lot of people. Today, this type of transportation is above all destined for cruise, which offer a complete service: transport; activities; accommodation; swimming pool; call†¦ The last but not the least innovation impacted on travel agencies is Internet. With the global development of Internet, the tourism industry, especially for travel agencies, is completely modified.With Internet, customer is freer, he can compare an offer with other agencies; he can buy a ticket or do a reservation directly without pass by an agency; he can do reserve about destination alone, no need of an advisor†¦ Consequently, agencies become more an advisor than an intermediary between clients and professionals. In a large part, clients do research in Internet about that they want: which country; how; when†¦ But come back toward agency, because agency is more ability to do reservation and propose adapted formula.The problem AT Internet Is Tanat sources AT International or reservation are too Important, too numerous. Customer is often lost and do not which website or offer is reliable or not. But this problem is not important when we see advantages of Internet concerning tourism. In more that the development of specialized website, comparing offer of different company or agency, allowing to chose the best one thanks to various criteria of chose; Internet allows the development of travel agency specialized in Internet and so offering lower cost.Moreover, with Internet, customer can reserve a flight directly to the air company and can reserve directly his accommo dation in the country chosen, reducing costs. Indeed, when clients do reservation for a travel through an agency, the final bill is more expensive in view of the committee of the agency. C) Evolution of travel agency 1- USA example: With the development of Internet, the function of travel agency has really changed leading the diminution of the number of agency in the world. To prove that, we can take the example of United States.In USA in 2008, the number of travel agencies is from of 34,000 to 18,000 in one year . Indeed, even if sales of travel agencies are stables, their part in comparison of global sales (sales in internet, direct sales†¦ ) decreases. The following chart, show the evolution of market share between 2006 and 2009 of agencies in comparison to the market in USA in billion dollar: This reduction of agencies' market share is due to changing that brings Internet. People have less and less recourse to agency for their traditional travel.People who get used to a tra ditional travel (I. E. : go every summer in Hawaii) how the country, how hotel, airplane company†¦ They can organism their travel themselves. But for specific travel, inordinate travel, toward inhabitable destinations like Africa or Asia or for specific need (wedding); people prefer again pas by an agency which know everything is necessary to know about the destination and know prepare the travel. In 2006 in USA, traditional travel agency reserves still 77% of cruises and 73% of formula .The changing can be visible also by prices. To penetrate the market traditionally reserved to travel agencies; online agencies are completely broken prices, becoming an important competitors for travel agencies in term of offer and so in term of price. Internet was view like a competitor for traditional agencies, but today Internet is more view like an asset, allowing to develop new tools and new offers to be more nominative than company which are completely on internet like Expedited, Orbits, Traceability or Principle.However, for agencies which are not on Internet, result can be dramatic, the non-adaptation of evolution with Internet can be a disadvantage for these agencies. 2- France example: 10 snow ten evolution AT travel Ministry In ten world, we can also we Interest on ten French market, even if evolution is global, another point of comparison allows to show the really impact of Internet on this industry. In France, tourism is the market where purchases on Internet are the most important, 58% of Internet user are already by a ravel on Internet.Travel online generated Ð ²?8 billion in 2009 more 15% compared with 2008; 35% of French people are reserved their travel online for this same year . This figure increases constantly showing the important for travel agency to have in place in the online offer. But 40% of suppliers of travel do not offer online reservation, which is for this player a lack of earns but also an opportunity of development. With the development o f Internet, people have possibility to prepare or reserve their travel; it is important to make a distinction between both because a person who repaper his holidays on Internet do not necessary reserved it online.Indeed, 64% of French people prepare their travel on Internet in order to have a larger offer (comparison between the different offer) and in order to find the offer the most adapted. Moreover for 39%, Internet allows to find travel less expensive rather than in agency. Consequently Internet is an important source of information to prepare a travel, 91% of traveler are consulted Internet before buy an offer in agency. To find information about a travel, people prefer more and more find information on Internet rather than go in office of tourism or travel agency.Indeed, 77% of French people prefer go on Internet to find information that they need; than 21% go on agency. In France, the five website of travel the most visited are: – voyage-sync – legitimates â₠¬â€œ provenances – expedited – pods Like we can see, in this five best website of travel, none is a travel agency (website), showing that website specialized on Internet (no agency) are more important than website of companies which are also on Internet. Internet is a real and indispensable tool to find the good travel at lower price. In France: will of customers online and offline Indicators Online buyers Offline buyers Both buyers

A Particular Friend or Family Member Essay

If I need to choose one of my family members, I may prefer to write about my superhero in my life that is my beloved father. Actually in my mind, I had three persons that always be my superheroes in my life. They are my elder sister that I call ‘Along’, my beloved mother and my beloved father. Each of them has their own achievement in their life that I think I should be proud and respect to them. Besides that, these three person are always be the person who always supporting me from my back when I need somebody to be my shoulder beside my closed friend. My father might not be the superheroes such like Superman, Spiderman or Batman but my beloved father are always be the great superhero in my life. There are the reasons why I choose my beloved father to be my super hero and the person I think I need to describe about. > First and foremost, I want to describe about the characteristics of my father that I love so much. Everyone in this world has their own father and surely they also have their own opinion about the characteristics of their beloved father. So do I, I also has my own opinion about the characteristics of my father that I impressed from I am kids until who I am today. He is an open-minded and a patient person because if I want to share anything to my father, he will listen carefully on what I want to talk about and after that he will try to give the best solution to me to solve the problem. After that, he is good disciplinarian because my father loves his children but he does not let we get away with murder. He strongly disapproves of his children’s misdeeds, using tough love to prove a point. He does this through the power of his words, not his fists. Furthermore, he is a firm father too because when he set a rule, he still give we a little freedom to break it with a rational re asons. In addition, from my observation my father has a great characteristic to be a good leader to my family, his friends and students. I cannot deny about it because I heard with my own ears what my father’s friends and students talking about his attitude in work and everything are positive criticism. Actually, I am proud to be his daughter because there too many achievement that my father achieved in his career. Sometimes I feel confused why my father’s friends said that I need to be proud with my own father. And now, I knew the reasons why and I agreed with them. The achievement that my father had achieved in his life really can inspire me to be like him. He is really hard working to get what he wants to achieve in his life. He really makes me feel that my father is a great person at my eyes. Furthermore, he is a discipline person in his work. If my father had nothing to do on that day, he will start to finish his work. My father will try to finish his work according to the plan he created. My father is a humble person too because the first point I see is my father not teach my family to live in clover, although in fact he was able to provide it. Then, my father still be himself even he had a great achievement in his life and he do not like to use his rank that he has in his daily life or anything. For him, the rank will bring us nowhere and it was just the rank. Last but not least, I really impressed with the history of life of my beloved father. My father actually are not comes from an easy family but with his hard working and perseverance in study can helps he to improve the standard of living of his family until now. That is why my father really focused about the education in our family. It is because my father always said that without education, we will go nowhere. That was his principle in life. My father does not want his own family not have an education even we cannot get the best achievement or a good career. He also wants to give the best to our family and I realized about that I really impressed to make my father as the role model that I can emulate in my life. For conclusion, we need to give our best in anything we do in this life. Besides that, we need to know on how to appreciate the kindness and others person around us especially our beloved father. Their sacrifices cannot be valued with a million dollars of money or the diamonds in this world. Make our father as our superhero are the best choice because there can be good role model to us in life. A true friend A friend who helps out when we are in trouble is a true friend—unlike others who disappear when trouble arises. Friends are one of most important things in our lives. Unfortunately we have a few real friends. I have a lot of friends- girls and boys. It doesn’t matter what they are. They have to be my real friends. He or she has to be good and reliable. It doesn’t matter how he or she looks like. He or she has to be responsible and helpful. I think these people are one of the best people in the world. If she or he is attractive and sensitive it will be wonderful! Just like me! But we have to be good with our friends who haven’t got character like this. Every man has features which he doesn’t like. We shouldn’t forget that we are people, too. I’m sure that if we are good with people we will have more and better friends. I have a friend named Nobin Jacob who went to the High School –India (September 18, 2001) . He did not have to work because he parents paid for her school and all his expenses. All he had to worry about was studying and doing his homework. Nevertheless, instead of using the time wisely, he would always put off doing his schoolwork by saying that there is enough time to do it later. Moreover, almost ever every afternoon he watched television and talked on the phone with his friends. Still, he preferred to study after eight o’clock at night, but this was the time his friends wanted to go out. Unfortunately, he would hardly ever do his homework; thus, his essays were also late. After Nobin’s first year at the school, his grades seemed to get worse and worse. What do you think would happen if Elizabeth would have to work and pay her own tuition? Do you think it would change her behavior toward school? Finally, I concluded that students who pay their own tuition are more likely to do well in school. First and most importantly, I think it is proper time management that effects good performance in school. Let us look at the students who do not have to pay their own tuition, so they do not have to work. Because they have a lot of free time after school, they think that there is enough time to do their homework later, so they do not even bother to think about it and plan when to do it. For example, think about the time that some of them waste by watching their favorite TV shows, or by playing games on the Internet. This time could be used for doing math problems or for starting to write an essay, which could be due in a week. These students tend to put things off for later. On the other hand, because students who work while going to school have a limited time for studying and doing homework, they have to plan their time for the future, so they do not put themselves behind other classmates. They see time as time blocks, so they plan their work ahead. For example, if they know that they are working tomorrow, and their homework is due in three days, most likely they would start doing their homework today because they realize that tomorrow they will be too tired after work to do their homework. Indeed, time for work and school can be hard to juggle, but it helps students organize their time, so there is enough time to do the assigned homework or to study. In fact, they are paying for school with their own money; thus, they do not want to waste the opportunity to do well in school. For this reason, students who work and go to school at the same time value time more than students who do not work; working students must know how to organize their time to Close Friend Every human has their own needs and wants. Needs like food, home, clothes and so on are very significant for each and every human. Besides all those necessity, every human also needs to have a friend. Friends are one of most important things in our lives. I think these people are one of the best people in the world. Friends are people that you can rely on. Some name their friend as close friend. This happens when a particular friend, be concerned with you more like a family and vice-versa. You will get to know each other deeply. I have a lot of friends- girls and boys. But they are not my close friend. I can trust all of them though. They might be nice and friendly to me but they might not understand the real me. My close friend should be someone who knows every single thing about me, loving and is someone a part of me. Like everyone else, I also do have a friend; close friend. My close friend’s name is Tina. There is nobody like her who had changed my life dramatically. I first met Tina at my uncle’s wedding. I still remember she was dressed in a very astounding dress and was the center of attraction. I was very jealous of her back then. After having dinner, the dance floor was opened. I was afraid to ask her to dance with me and so was she. After few minutes, she walked towards me and she asked,† You’re Uncle Marik’s daughter right?†. I replied yes. I asked her how she knows me. Then she said that her father and my father are childhood friends. And that’s how we started talking to each other. We danced all night long. Tina is actually from Penang. Since it was too late that night, she and her family stayed over at my place. We got to know each other better now. I was sad when she had to go back the next day. Although we have just met, but I feel very happy having her by my side. After a few days, her mother called my mother to ask permission if Tina can stay with Dengue fever also known as breakbone fever, is an infectious tropical diseasecaused by the dengue virus. Symptoms include fever, headache, muscle and joint pains, and a characteristic skin rash that is similar to measles. In a small proportion of cases the disease develops into the life-threateningdengue hemorrhagic fever, resulting in bleeding, low levels of blood platelets and blood plasma leakage, or into dengue shock syndrome, where dangerously low blood pressure occurs. Dengue is transmitted by several species of mosquito within the genus Aedes, principally A. aegypti. The virus has four different types; infection with one type usually gives lifelong immunity to that type, but only short-term immunity to the others. Subsequent infection with a different type increases the risk of severe complications. As there is no commercially available vaccine, prevention is sought by reducing the habitat and the number of mosquitoes and limiting exposure to bites. Treatment of acute dengue is supportive, using either oral or intravenous rehydration for mild or moderate disease, and intravenous fluids and blood transfusion for more severe cases. The incidence of dengue fever has increased dramatically since the 1960s, with around 50–100 million people infected yearly. Early descriptions of the condition date from 1779, and its viral cause and the transmission were elucidated in the early 20th century. Dengue has become a global problem since the Second World War and is endemic in more than 110 countries. Apart from eliminating the mosquitoes, work is ongoing on a vaccine, as well as medication targeted directly at the virus. Typically, people infected with dengue virus are asymptomatic (80%) or only have mild symptoms such as an uncomplicated fever.[1][2][3] Others have more severe illness (5%), and in a small proportion it is life-threatening.[1][3] The incubation period (time between exposure and onset of symptoms) ranges from 3–14 days, but most often it is 4–7 days.[4] Therefore, travelers returning from endemic areas are unlikely to have dengue if fever or other symptoms start more than 14 days after arriving home.[5]Children often experience symptoms similar to those of the common cold and gastroenteritis (vomiting and diarrhea)[6] and have a greater risk of severe complications,[5][7] though initial symptoms are generally mild but include high fever.[7] The Causes And Effects Of Cramming Essay Every Day Student goes to school and university, and they are learning new material and new assignments. Some students study every day what they learnt, but some students let the studying until they have exams or something to do. That’s called cramming. What is the meaning of cramming? , and what are the causes of cramming? , and what are the positive and negative effects of cramming? Cramming is the practice of trying to study a large amount of class material in a short period, typically the night before an exam, test, or quiz. It is often done by students in preparation for upcoming exams .Students cram for a number of reasons including fear of failure because of disabilities, over with little or no time to study. This can happen to students with jobs, family obligations, or who may be involved in too many extra-curricular activities. Cramming may increase levels, low motivation to study on a regular basis well before time for tests, and underachievement. Cramming is often d iscouraged by educators because the hurried coverage of material tends to result in poor retention. There are various causes of cramming. First, the students do not follow a fixed time for study because they don’t schedule their studying. Second, students’ don’t take notes of important points given in the lecture, so they don’t study well for their quizzes and exams. Third, the students did not revise the material from time to time, so they forget the material. For example, a student took new topics in math. He should not revise it only in the day of the exam, but he should revise it from time to time. Also, another cause of cramming that the student feel boring of studying during the semester, so he/she will leave studying until the exams start. Cramming has a lot of negative and positive effects. There are variable negative effects of cramming. First, the person uses the memory instead of understanding the concepts and getting benefit from the material.

Colonial American Educational Practices essays

Colonial American Educational Practices essays America prides itself on the fact that every child in this nation is entitled to a free and well rounded education. This was not always the case. The establishment of schooling systems within America, was an evolutionary process. Each region in the country began with a system which suited them, whether that meant that children only learned what was necessary for survival or just basic reading and writing. Eventually, America began to realize that its children needed to educated. It then became a public issue, and the emergence of institutionalized learning centers originated. This still did not ensure that all children were educated, especially when it came to girls. Up until the aftermath of the American Revolution, education for girls was not a priority and not deemed very important. Only with the new ideology that emerged from that war, did the amendment of womens educational rights become considerable. Very few colonial children received formal educations in the early years. As members of the family workforce, children were vocational apprentices of the parent of their own sex: fathers trained sons in agriculture or in the family trade, while mothers taught housewifery to their girls. Children were to be prepared for the immediate world of their upbringing, if reading and writing skills were not needed to tend to tobacco, then they were last to be taught. The attitude that prevailed, consisted of the idea that book learning, as a part of educational preparation for those headed for a career in the family trade or for girls destined to be housewives, was audacious, although this form of learning may have been present. However, male children were more likely to be literate and possess a variety of training in comparison to their sisters, who usually only acquired skills through everyday life activities. Often neighbors (usually a indigent widow) would teach children reading, writing and spelling...

5 Adjective Stacks, and How to Level Them

5 Adjective Stacks, and How to Level Them 5 Adjective Stacks, and How to Level Them 5 Adjective Stacks, and How to Level Them By Mark Nichol When a noun stack a precarious pileup of nouns is itself used to modify yet another noun, it is transformed into an adjective stack, which is just as hostile to clarity. The keyword in this case is relax: Shift the anchoring noun to precede the stack, and introduce prepositions as needed. (And insert hyphens to link words in phrasal adjectives). 1. â€Å"The lack of a secure transfer may hamper computer security incident response efforts.† The phrase â€Å"computer security incident response efforts† is just too complex: The formula for a solution is â€Å"The lack of a secure transfer may hamper efforts to respond to computer-security incidents, but â€Å"efforts to respond† is a case of a smothered verb; responses will do: â€Å"The lack of a secure transfer may hamper responses to computer-security incidents.† 2. â€Å"The company has vast experience providing information-systems security-program management support.† This sentence, with a five-word modifying phrase, is a formidable challenge, but just break it down: The noun is support, so relocate that immediately after the verb and follow it with the appropriate preposition. But â€Å"information-systems security-program management† is still unwieldy, so rinse and repeat: After the preposition, insert â€Å"program management† and another preposition, followed by the remaining phrasal adjective â€Å"security program† and the new anchoring noun, security: â€Å"The company has vast experience providing support for program management in information-systems security.† 3. â€Å"The Hong Kong artist revolutionized the Asian toy collectors’ market.† It’s unclear whether the market in question is for collectors of Asian toys or toy collectors who are Asian. Assuming that the former option is correct, when you relocate market to follow the verb, move collectors’ with it, then retain the adjective-noun pairing â€Å"Asian toys†: â€Å"The Hong Kong artist revolutionized the collectors’ market for Asian toys.† 4. â€Å"They met on behalf of the proposed redwood national park idea.† A revision of this sentence involves transforming the adjective proposed to the noun proposal and jettisoning the noun idea in favor of the verb create. However, while the new version â€Å"They met on behalf of the proposal to create a national park in the redwoods† is clearer than the original, it’s too wordy: Try simplifying it to â€Å"They met to discuss creating a national park in the redwoods.† 5. â€Å"Seventy-five-year-old US Supreme Court chief justice William Rehnquist was appointed by Ronald Reagan.† This style of adjective stacking, in which readers wade through a phalanx of descriptive terms to get to a person’s name, is more common in journalism than in other forms of writing, but no matter where it appears, it’s ripe for relaxation. Sometimes it’s appropriate to split the stack: â€Å"Seventy-five-year-old William Rehnquist, chief justice of the Supreme Court, was appointed by Ronald Reagan.† Often, however, it’s best to place the name the anchoring noun first, and let all the other information fall where it may: â€Å"William Rehnquist, 75, chief justice of the Supreme Court, was appointed by Ronald Reagan.† (This treatment of age is according to The Associated Press Stylebook, the guideline of record for American journalism, which generally spells out only numbers below ten. In another context, the subject’s age, spelled out unless it’s 101 or more, might be mentioned in a subsequent sentence or even omitted.) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:100 Exquisite AdjectivesHow Long Should a Paragraph Be?Capitalizing Titles of People and Groups