Marketing

Channa ONeill AC 0907467 BM350 Marketing Management Assignment 07 05/14/2012 1. why is the Internet a particularly good forwarding strength for Harley-Davidson? Discuss at least three (3) reasons. The cyberspace is a good promotional tool for Harley-Davidson for three master(prenominal) reasons. iodin reason is that the internet basis r from from each one one hundreds of millions of potential nodes. The icon of the commonwealth that have accession to a Harley-Davidson website are easily high than the number of people that have access to a physical store. The sheer tidy sum of inquires through the website can ramp up an entirely rude(a) guest base and potentially more(prenominal) international interest in the tag Harley-Davidson and the quality that the fix stands for. Another reason the internet is a good promotional tool is that the caller-out and post node testimonials and blogs virtually their distinct motorcycle types. Considering that not any Harley-Davidson fits every customers needs, add-in testimonials and customer opinions can jockstrap potential new customers come to the best conclusion about what would fit their life style and needs.

Also, if the customer can digest the correct match and has a good realize with the go with they are more apt(predicate) to either pass the experience on by volume of mouth or use the website to utilise positive feedback. By creating a forum for customers to interact with each other about a in return positive experience then it expands the customer base as well as the companys branch cognizance and value. Lastly, the internet allows Harley-Davidso! n customers to stop how the company is operating financially. By posting financial tuition online for customers to view, Harley-Davidson is letting customers see that the company is made and moving forward. Customers can see the company is here to hang-up and will be able to assist them with purchases and problems in the future. The customer can finger secure in the idea that company is promoting itself in a way that instills...If you want to get a full essay, consecrate it on our website: OrderCustomPaper.com

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