Wednesday, March 6, 2019
ItÃ¢â¬â¢s More Fun in the Philippines Essay
The focus of my thesis is approximately the Its much diversion in the Philippines Campaign Slogan. I pass on discuss to you about why is it more merriment in the Philippines. there atomic number 18 already several tourists who proclaims that it is more fun here in the Philippines. Have you been query why? Well maybe youre wondering why because you seaportt been here. Well, to answer all your questions, I will state more or less facts here in my paper about why is it to a greater extent cheer in the Philippines. I sincerely hope that youll enjoy reading this and hopefully, i will be able to satisfy your curiosity.First, There atomic number 18 so many beautiful places here in the Philippines like Luneta Park, Burnham Park, Puerto Prinsesa, Boracay, and etc. You will rightfully enjoy viewing the scenery. I assure you that you will really appreciate everything that you will see here.Second, Filipinos are know as satisfied people. We Filipinos love to smile and laugh. Even though we are burdened by problems, you wouldnt notice it for we al moods laugh like we dont have a care in the world. We are in any case known as hospitable and friendly. Whether youre a tourist or a fellow Filipino, well surely welcome you warmly here in the Philippines.Third, we Filipinos are also known for our delicacies. Personally, not being able to taste pabulum here in the Philippines, would be like missing a whacking part in my life. You must be hazarding that im exaggerating, but i assure you, once you taste our food here, youll wo everything you thought.Lastly, We are also known for Bayanihan. We always tending those who are in need. For example, theres a calamity here in the Philippines. Filipinos would surely find a way to help to each one other. Even though we have problems ourselves, well always find a way to help those in need.With that, I can conclude that It is More entertainment in the Philippines.Background of the registerThis study aimed to document the production of the surgical incision of tourisms ( transfer) refreshed international touristry budge tagline Its more fun in the Philippines and to explore the factors behind the Agencys decision to tap the Social Media as its primary vehicle in promoting Philippine touristry through the new stir shibboleth. The study withal assessed the stiffness of the new media strategy in reaching its scrape commercialise foreign tourists. Open-ended interview guides were used in securing information from DOT and the Ad Firm responsible for the development of the new tourism campaign. A one-page structured-survey questionnaire was used particularly in generating feedback from foreign tourists on their awareness and science of the new tourism promotion tagline Its more fun in the Philippines.A narration of the circumstances and process in the production of the new tourism campaign was made, together with an enumeration of the primary reasons behind the picking of the societal media as the platform and channel in waging the new tourism campaign. The survey results showed that the Internet ranks Number 1 as a stem of information on general matters and is a close second to friends, relatives and co-workers as the source of information that influenced the decision of foreign tourists to come to the Philippines. Quizzed and infixed the current and the quartet other past tourism campaign taglines to determine their awareness of the present campaign, 47% of the foreign respondents accurately identified Its more fun in the Philippines as the current tagline. The respondents likewise rated the current tourism tagline as highly acceptable on its appeal, electrical condenser to attract interest, reasonableness, realism, recall facility, and its capacity to be understood.Finally, the use of the Internet social media as the launching fat and channel for the campaign may be considered effective on the pace that about 50% of the foreign respondents were aware of the ne w campaign shibboleth, and that 33% got their information from the Internet. The reach of the campaign in a very unawares period was already very encouraging. It is recommended that the DOT extend or commence its own survey if only to determine the number of foreign tourists who are attracted to come to the Philippines on account of the new tourism tagline Its more fun in the Philippines. There is also a need to produce a language translation service in the DOT website to pee the campaign more virally far reaching.Statement of the Problem1. Do you think that a tourism campaign slogan plays an important role in attracting foreigners? 2. Do you agree with our campaign slogan Its more fun in the Philippines? 3. Do you think the DOT campaign slogan Its more fun in the Philippines is effective in terms of the tourism arrivals in the country? 4. Do you think that our recent tourism campaign slogan should remain the corresponding or should it be changed?Significance of the StudyTo gi ve information of how the Its More Fun in the Philippines slogan was created or invented. To broaden the knowledge of the people about the new slogan campaign of the surgical incision of Tourism. To know if the new slogan campaign is effective or not the tourism of the Philippines. To know what are the problems encountered by the plane section of Tourism regarding their new slogan campaign. To help the subdivision of Tourism on how they can promote and improve more their campaign to have a higher number of tourism arrivals.Scope and Limitations of the StudyDOT launched once again a new slogan. A line that would be easily understood. Its More Fun in the Philippines is the same as Its More Fun in Switzerland. According to Rome (2012) in her article in The Inquirer, the new tourism slogan of the Philippines is gaining more positive reactions from Filipinos since January when the slogan was released. The Department of Tourism said it spent P63 Million to buy good mental picture for the campaigns television advertisement on CNN, that has been aired in Asia, Europe and the United States. Its More Fun in the Philippines has also launched at the International Travel Bourse in Berlin, which was attended by thousands of trip up buyers.The campaign had already made a long way from its social media success where different versions of the slogan were posted in the internet. There are some airplanes that promote the Its More Fun in the Philippines campaign by painting the said slogan on the exterior of the plane. Half-Filipino American Idol Season II runner-up Jessica Sanchez is now the newest model of the call offing card of the Department of Tourisms vast campaign. According to Department of Tourism (2012), since the campaign of Its More Fun in the Philippines was launched in January, the Department of Tourism stayed positive because of the effects that the slogan gave.According to Secretary Jimenez, There are currently policy reforms to facilitate the entry of th e foreign tourists, theme developments to improve the travel areas within the country, investments for expanding and improving the transportation, recreation facilities and accommodations that will help the Department of Tourism meet the year-end target. According to IPSOS Philippines, the slogan is communicating its intended messaging that is making each Filipino proud and carve up how beautiful the Philippines is, making people want to travel more and visit different tourist spots around the country, and making people turn over and see that it is truly more fun in the Philippines.Visitor arrivals to the Philippines stroked the target of an all-time high of 1,148,072 during the first three months of the year, posting an increase of 16.03 portion compared to last years arrivals of 989,501 for the same period. Deputy presidential vocalisation Abigail Valte said the Department of Tourism (DOT) undersecretary Ramon Jimenez Jr. has announced the good countersign that 2.14 million foreign travellers visited the country from January to June this year. The figure was 11.68 percent higher compared to the same period in 2011. The local tourism industry targets 4.6 million tourists by the end of the year.