Mcdonalds Annual Report

Annual Report Project 1. a) The letter to the shareholders emphasizes the growth of McDonalds union and their deepening connection with customers on a global scale. In the letter it is stated that Europe now generates intimately-nigh 40% of overall revenue, and that Asia/Pacific, Middle East, and Africa have doubled their income contribution in the past six years. The letter also states that the core drivers of McDonalds Corporations business are People, Products, Place, Price, and Promotion, and that they are disciplined around building their brand holistically and enhancing the customer experience. 2.The Managements Discussion & Analysis (MD&A) master(prenominal) topics are Description of the business, strategic direction and financial performance, highlights from the year, and finally the prognosis for 2012. Information of importance gathered within the MD&A includes McDonalds affirmation to continue to be customer-focused. The ability to adapt locally to peculiar(prenomina l) countries and cities allows McDonalds to become better, not just bigger (10) giving the corporation the potential for increased revenue. In 2011 McDonalds remained focused on increase their core business as well as driving land administrative costs.The company took in more in sales than the precedent year turn spending less, having an operating margin of 31. 6%. McDonalds strives to differentiate from its competitors by sheer growth. $2. 7 billion dollars was invested primarily to straight-from-the-shoulder new stores and remodel existing stores. All dollar amounts expressed in millions 3. a) Sales by Company-Operated Restaurants 18,292. 8 b) Food and Paper 6,167. 2 c) join Revenue 12. 2% increase from previous year (24,074. 6 in 2010 to 27,006 in 2011) Operating Income 14. 1% increase from previous year (7,473. 1 in 2010 to 8,529. 7 in 2011) Net Income 11. % increase from previous year (4,946. 3 in 2010 to 5,503. 1 in 2011) 4. a) The amount of common germinate cash div idends reported in the Consolidated Statement of Shareholders Equity gainful out was 2,609. 7. b) No notes were provided for dividends, however there was a weighted-average assumption with anticipate dividend yields to be 3. 2%. 5. a) Largest modern asset Cash and Equivalents 2,335. 7 Largest long asset situation and Equipment, at cost 35,737. 6 Trends Cash and Equivalents decrease 2. 1% from previous year (2,387 in 2010 to 2,335. 7 in 2011 Property and Equipment, at cost increased 3. % (34,482. 4 in 2010 to 35,737. 6 in 2011) Accounts Receivable increased 13. 2% (1,179,1 in 2010 to 1,334. 7 in 2011) b) rate of flow Liabilities 18. 9% of total liabilities 3,509. 2 Largest Liability Long term debt 12,133. 8 Accounts Payable increased 1. 8% (943. 9 in 2010 to 961. 3 in 2011) Total liabilities 56. 4% of Total Liabilities and Stockholders Equity 18,599. 7 c) Kinds of stock reported Preferred Stock, Common Stock, and Common Stock in Treasury, at cost Retained Earnings 86% of Stockholders Equity 36,707. 5 6. a) Net change in cash for 2011 was (51. 3) a decrease. ) Of the three major activities operating activities was the only to provide cash 7,150. 1, while investing activities used cash for investing 2,570. 9 as well as financing activities used cash for financing activities 4,533. 0. 7. a) The notes are dissever into 12 categories which include a total of 35 subcategories b) No tuition about inventories was provided in the notes 8. a) Burger abilitys most significant origin of revenue is company restaurant revenue 1,638. 7 b) The largest expense that Burger King declares is its selling, general and administrative expense totaling 417. . c) Revenue trend for 2011 compared to 2010 is a going away of (68. 7) or 2. 9%, operating income trend is 185. 1 or 104. 3% while net income trend is 42. 7 or 94. 1%. d) Largest current asset is cash and cash equivalents listed at 459. 0. e) Largest long-term asset is intangible asset assets listed at 2,823. 3. f) Largest liability Burger King carries is term debt 3,010. 3. g) 2011 retained earnings was listed as a deficit of (27. 6) while total stockholders faithfulness is listed at 1,049. 2 this is due to the fact the company received an special 1190. 1 paid-in capital.